Human Trafficking - 1784 Words

An Invisible Issue: Human Trafficking Many people know the basics of what human trafficking is but what they don’t know is how often it occurs. People do not spend time thinking about how many people human trafficking affects or how to stop it. Human trafficking is an issue that is highly ignored. Many people believe that the selling of people into slavery is not a problem in America or not a big problem at all. The truth is that there are large amounts of human trafficking happening all over the world, even in the United States. People must be informed so society can begin to take action to stop the problem. There are many cases of human trafficking, mostly amongst women and children. Human trafficking specifically of women is used†¦show more content†¦Society’s lack of knowledge about human trafficking causes them to be blinded by the fact that it is going on right in front of their eyes. Trafficking is essential to the existence of prostitution. When there a re no available women new ones must be found (Leuchtag 3). Trafficking is modern day slavery, and prostitutes are sex slaves. Many prostitutes do not get to keep the money they earn; they must give the money to their â€Å"pimp† in exchange for food and shelter (Leuchtag 3).Around 50,000 women are trafficked in the United States each year and are sold to the sex trade (Veenstra 1472). These women become the prostitutes that so many men indulge in. Movies and television shows depict pimps as flashy and rich while their prostitutes work without complains. These movies obscure the reality of prostitution. Pimps traffic women against their will using threats and force (Walker-Rodriguez 1). People are being shielded from the harsh realities of prostitution. If people never realize that prostitution is a form of trafficking it becomes one more problem not being taken care of. Between the few people that know anything about human trafficking, and the many myths and falsehoods that a re believed, people are kept from taking any action. People believe that victims of human trafficking are better off than when they were living at home in poor living conditions. The truth is human trafficking is â€Å"modern-dayShow MoreRelatedThe Trafficking Of Human Trafficking1061 Words   |  5 Pagesare approximately twenty to thirty million slaves in the world today. Unfortunately due to trafficking being a fast growing crime it is very difficult to identify and locate these organizations and victims. Although there are many groups created to support victims, not enough awareness is being made and not enough action is being applied to stop human trafficking. Sex trafficking is a form of human trafficking that has been a worldwide issue since ancient times, but regularly forgotten, due to it beingRead MoreThe Trafficking Of Human Trafficking886 Words   |  4 Pages(Attention catcher)What if somebody came into your life and guaranteed a better lifestyle, but instead you were enslaved into human trafficking? Human trafficking is when a person is abducted from their current situation and mostly likely used for sex slavery. Furthermore, did you know human trafficking increased over the years? (Listener relevance) Although you may not be as aware in your comfortable surroundings, you should always be aware of suspicious vehicles and people. Even though we enjoyRead MoreThe Trafficking Of Human Trafficking930 Words   |  4 Pagesman. Regardless of the reasons, there are nearly 30 million victims of human trafficking globally. There are more slaves now than ever before. Trafficking of persons is not a subject that should be ignored or tak en lightly. In order to fully understand the enormity of this crisis, we will examine the root causes, facts, and the impact of human trafficking throughout the world. There are several factors to why human trafficking exists: poverty, governmental instability, natural disasters, addictionRead MoreThe Trafficking Of Human Trafficking3494 Words   |  14 Pagesended, never to return, they go back and sneak into our communities in severe forms by human trafficking crimes. When humanity eliminated the phenomenon of human slavery, it returned in different pictures and forms, combining them enslaving people, through the recruitment, transportation, transfer of people by force and threat, and using and exploiting them in different ways. Among the victims of human trafficking crimes, there are those who are subjected to sexual exploitation, labor exploitationRead MoreHuman Trafficking And The Trafficking901 Words   |  4 PagesHuman Smuggling and trafficking continues to be a worldwide plague that has been, thus far been largely ignored by the international community. The paramount reason human trafficking and smuggling has festered and grown roots and spread globally. It started as a grassroots effort on the local level where women and girls (it affects boys as well) would be used and sold for sex. Eventually, greed and corruption tagged along for the ride and at that point the crimes became an organized enterprise. AtRead MoreThe Human Of Human Trafficking Essay1235 Words   |  5 Pagesin 1865, the practice of it is still very alive today. Human trafficking, a form of modern slavery, is the buying and selling of people, whether it s for forced labor or commercial sex. Every year, thousands of adults and childre n, especially girls, are forced into the endless trafficking ring. â€Å"The International Labour Organization estimates that there are 20.9 million victims of human trafficking globally† (â€Å"The Facts†). The human trafficking industry is a worldwide network that is worth an estimatedRead MoreThe Trafficking Of Human Trafficking Essay1752 Words   |  8 PagesIn this essay, the history of human trafficking will be examined, followed by who is affected by trafficking. Next the scope and types of exploitation will be discussed. Human trafficking is an issue that affects countries all over the world. Governments have made an effort to curb trafficking, however these efforts have been very narrowly focused. American ignorance has led to poor handling of the issues by policy makers. Finally the essay will discuss a proposed solution and set some goals forRead MoreHuman Trafficking1355 Words   |  6 PagesRigdon November 16, 2014 Human Trafficking and its Dire Effects. Human Trafficking in the United States is something not a lot of people discuss. Most think it is only something that happens in third world countries, but in fact could be happening in their hometown. According to Protocol to Prevent, Subdue and Punish Trafficking in Persons, human trafficking in the modern world entails transfer of persons by use of applied force. Other methods used to enforce the trafficking include use of deceptionRead MoreHuman Trafficking And Human Sex Trafficking1850 Words   |  8 Pagesof human sex trafficking come to one s mind. The United States of America is not immune to this type of horrific behavior. America is the land of the free and yet something as awful as human sex trafficking occurs in our very own backyard each and everyday. According to the Department of Homeland Security the definition of human trafficking is â€Å"modern day slavery that involves the use of force, fraud, or coercion to obtain some type of labor or commercial sex act† (â€Å"What Is Human Trafficking?†)Read MoreSex Trafficking And Human Trafficking Essay1243 Words   |  5 Pages Human trafficking brings in billions of dollars into the U.S and all around the world. â€Å"The prime motive for such outrageous abuse is simple: money. In this $12 billion global business just one woman trafficked into the industrialized world can net her captors an average $67,000 a year† (Baird 2007). The laws around human trafficking are not strict and vary depending on what country it is happening in. Human trafficking is not something that is strictly foreign, it

Market Management †Aramex Free Essays

Aramex Assessing Brand Strategy: And the small shall act big†¦ Aramex is a fast growing brand with an exceptional business model which has been present in the middle east reigon for nearly 30 years and with a culture focused on innovations and entreprenuership, it is aiming to be recognised as the fifth global express and logistics service provider Brand Personality: Started very small with a strong visionary personality and alot of ambitious to grow big, Aramex is a founding member of the Global Distribution Alliance. What makes Aramex different from other express companies in the market? Armex is the only ‘All in one total transportation provider’, with high level of customised transportation solutions providing diversified services like international express delivery, freight forwarding, logistics, domestic express delivery, document management and a shopping online service which is one of their extremelly succesful world-class innovations called â€Å"shop and ship† where customers can go online and get a US- or UK-based address assigned by Aramex, do their shopping and get their packages delivered to that domestic address in the US or UK. Aramex picks up (the shopping) and brings it over to the region (the shipping). We will write a custom essay sample on Market Management – Aramex or any similar topic only for you Order Now Delivery Unlimited: The slogan reviles the willingness of the company to have a footprint on each corner across the globe, expansions strategies have already taken place as the company have announced the acquicition of Ireland-headquartered Aquaship Agencies, which will strengthen the presence of Aramex in the Irish market and will expand its ocean freight capabilities in Europe. What Message do they deliver on their websites? Aramex develops a unique brand image through their website, they show excellency in all areas, they have developed many electronic tools enabling the customers to manage their shipping needs, tools such as Shipment Status Notification where customers can get updates on their shipments on daily or weekly basis. Customers also can track their shippments by SMS, just by sending their shippment number to Aramex. All these services benefiting the customers which are done in a unique way have made aramex to occupy a distinctive place in the mind of their customers. How do their staff interact with customers? Speed, reliabilty and trust can be easily noticed in aramex staff, they are every where, offices, motorcycles,vans, trucks, boats and 24 hours call center and social netwroking websites. A customer can contact aramex on their Facebook page, simply by writing his/her query on their wall and aramex will reply instantly. With a team who is expert in their field, they can easily manage customers requirments. What customers think when they think of Aramex? Always there on time, and to reach that, aramex is proactive in engaging with their customers , they have a highly Trained Customer Management Teams who conduct customer survays to have a better understanding of customer needs in order to improve the quality of their customer services. Features/Benefits of Aramex services: Aramex makes offers from time to time to attarct potential customers and to atract thir current customers to a particular service, few months ago MasterCard cardholders would receive 50% off the membership and 10% off all shipping charges. This offer enabled cardholders to enjoy Shop and Ship’s renowned convenience and reach at even lower rates. How to cite Market Management – Aramex, Papers

Relationship Between the Brand Equity and the Sales of Bottled Water Industry in Pakistan free essay sample

This research basically pertains to find out the relationship between the brand equity and the sales of the product. The questionnaire was constructed and the pilot study using 15 respondents from ICBS was carried out to ensure that there were no confusions or ambiguities in the questionnaire. All ambiguities or confusions found were removed before administering the final questionnaire. The questionnaires were divided into two parts. On first of June the questionnaires were administered among half of the sample. The other half of the questionnaires among the remaining samples on 1st July 2007. As our research was basically descriptive in nature, we then quantified the values we were given in the questionnaire results and used them to graph the responses of the elements of the research. The results were then analyzed. Introduction The broad area of the research is related to the currently existing situation in the bottled water industry. As the bottle water industry is flourishing in Pakistan and new competitors are entering the market but still Pure Life has managed to maintain the considerable amount of market share due to its brand equity. The concept of brand is integral to the success of any given product. Brand equity necessarily affects the performance of a product. The concept of brand equity can have a marked effect on the longevity of a products performance. Brand equity is defined as the bundle of intrinsic features/attributes delivered by a branded product or service. It is measured as the price differential someone is willing to pay for a particular branded product or service over an identical product or service that is unbranded. Alternatively, this definition can be re-crafted to state that brand equity is the difference in utility between two products or services that are perceived to deliver an identical set of tangible benefits at the same price. Consumers see a particular brand name as a contract. A brands name may reduce consumers sense of uncertainty, allowing them to purchase, uncertainty reduction, or trust, thus improving their sense of value. Background Nestle have taken a strong interest in Pakistan at a time when the country’s food, drink and retail industries in general are all actually struggling to attract large-scale multinational investments of this nature. Although these companies all have more profitable product categories, which are their primary concerns in more developed markets, in Pakistan a key element of their business strategy at the present time is a strong presence in the increasingly competitive bottled water industry. Should economic growth continue, the introduction of their added-value, more premium products, will simply prove a bonus at a later date? Such investment cannot help but drive bottled water sales in Pakistan, while inflows from multinationals also provide much needed jobs and contribute to essential infrastructural developments in the country. However, there is a huge flipside to these advantages the creation of a population, which can barely afford to spend beyond necessity, reliant on a product that is still considered a luxury item in some of the worlds most developed economies. Pakistan’s response to this dilemma affects not just its population, but its likelihood of establishing itself as a destination for much sought after food, drink and retail industry investment in the future. Literature Review Brand equity is the value built-up in a brand. It is measured based on how much a customer is aware of the brand. The value of a companys brand equity can be calculated by comparing the expected future revenue from the branded product with the expected future revenue from an equivalent non-branded product. This calculation is at best an approximation. This value can comprise both tangible, functional attributes (e. g. TWICE the cleaning power or HALF the fat) and intangible, emotional attributes (e. g. the brand for people with style and good taste). It can be positive or negative. Positive brand equity is created by effective promotion and consistently meeting or exceeding customer thoughts. Negative brand equity is usually the result of bad management. In the early 2000s, the Ford Motor Company made a strategic decision to brand all new or redesigned cars with names starting with F. This aligned with the previous tradition of naming all sport utility vehicles since the Ford Explorer with the letter E. The Toronto Star quoted an analyst who warned that changing the name of the well known Windstar to the Freestar would cause confusion and discard brand equity built up, while a marketing manager believed that a name change would highlight the new redesign. The aging Taurus, which became one of the most significant cars in American auto history, would be abandoned in favor of three entirely new names, all starting with F, the Five Hundred, Freestar and Fusion. By 2007, the Freestar was discontinued without a replacement, and Ford announced record losses. In a surprise announcement, the discarded Taurus nameplate would be re-used on an improved Five Hundred which had disappointing sales and whose nameplate was recognized by less than half of most people, but an overwhelming majority was familiar with the Taurus. Brand Equity and Market Share Very often only the market share of a brand is looked at as a means of determining how successful the brand is. Although market share is of importance in assessing the performance of a brand, its relationship with brand equity is of great significance, as this relationship can be an indication of the potential success of a brand, or alternatively can direct strategy on how to attain such success. The following diagram illustrates the relationship between brand equity and market share: Brand equity and market share are not always proportionate. As can be seen from the diagram, the ideal place for a brand to be situated is in the top-right quadrant. This shows that the brand is successful in that it has a strong brand equity and high market share. However, this may not always be the case. It is possible that a brand may have high brand equity, but may not have an accordingly high market share (top-left quadrant). In order to improve the market share of a brand in cases such as this, regard must then be had to in-store issues such as display, shelf space, distribution etc. Thus, understanding brand equity plays an important role in that it gives an indication of how a brands performance can be improved. Where there is low brand equity and a strong market share (such as the bottom right-hand quadrant), the situation is extremely tenuous. Although the picture may look good owing to the strong market share, the reality is that, with weak brand equity, the product is vulnerable to competitor or other in-market activity. Therefore, measuring only the strong market share does not give the complete picture brand equity must also be considered, and by improving this, the full potential of the brand can be secured. What is Brand Equity? In layman terms brand equity is the value that a consumer attaches to a certain brand. Although brand equity can be measured tangibly by way of certain indicators, a large component of the concept is intangible, i. e. what perceptions and associations people have of a certain brand, and the familiarity of those brands in the mind of the consumer. The diagram below illustrates how brand equity is made up: From the diagram, it is evident that the sources that drive brand equity (brand awareness, consideration and the factors associated with it) will lead to certain outcomes. And the more powerful the sources are, the more significant these outcomes will be. Thus, a strong brand loyalty and ability to command a price premium will lead to resilience against any negative short-term market factors. And this is why brand equity is essential in assessing the performance of a brand: it has the potential to secure the success of the brand against many variable in-market factors. Further, the importance of brand equity is that, by understanding how brand equity drives market share, it is then possible to make use of this knowledge in order to grow the market share of a brand. Understanding the link between brand equity and market share will thus assist marketers in which strategies are required to grow market share. The Benefits of Brand Equity: What are the benefits of strong brand equity? Well, strong brand equity leads to, inter alia, strong market share, customer loyalty, more favorable response to price increases, less vulnerability to competitor activity, brand extension opportunities, and communication messages which reach the consumer. In attaining these benefits, strong brand equity will ensure that a product is of an enduring nature. Ultimately, strong brand equity will improve profitability. To build a winning brand, therefore, is to understand the relationship between brand equity and market share, and to leverage both to their full potential. In so doing, a brand will be successful and sustainable in the long term. It must be kept in mind that increasing market share does not increase brand equity, whereas increasing brand equity invariably leads to increased market share. Another benefit of brand equity is that it’s an asset which can be sold or leased. The importance of brand equity to customer loyalty: Keller (1998) argues that brand equity is unique from customer loyalty, and can be defined as: †¦ the differential effect that brand knowledge has on consumer response to the marketing of that brand. He argues that a brand possesses positive customer-based brand equity when customers react more favorably to a (brand identified) product and the way that it is marketed as compared to when it is not. Brands can also possess negative customer-based brand equity, expressed when consumers react less favorably to the marketing activities associated with a brand, as compared to an unnamed or fictitious named version of the product. Keller (1998) further states that one of the characteristics of brands possessing strong brand equity is stronger brand loyalty. This position appears consistent wit that of Aaker (1991) who argued that brand loyalty could be considered both a dimension and an outcome of brand equity. Problem Statement The problem statement of the research is to find out that â€Å"Are pure life sales greater than competitors due to brand equity of Nestle? † Nestle pure life was launched in Pakistan in 1998. The brand now holds a solid position as number 1 in Pakistan by having more than 50 per cent of the countrys small bottled-water market of 33 million liters (35 million quarts) a year. Pure Life is everywhere at roadside stalls, gas stations and rest stops. Its hawked at street corners in traffic-clogged Lahore. Middle-class shoppers buy it by the case in supermarkets. On the remote mountain road leading from Islamabad to the hill town of Murree, Pure Life billboards urge drivers to drive only Nestle Pure Life. At small stores along the way, a flurry of banners proclaim: Pure Safety, Pure Trust. The ideal water. From Nestle with love. As the purchase of the bottled water involves low involvement of consumers therefore factors such as price, packaging and taste are not as important as compared to the brand image of the product. Therefore, the research is conducted to find out whether the equity of a brand affects the sales of the product or not Limitations, Delimitations and Assumptions The concept of brand equity is important to every brand therefore it can be applied to every product in the Pakistani market. For the purpose of simplicity, researchers chose water bottled industry of Pakistan. In this industry Nestle Pure Life was chosen due to the fact that as purchase of bottled water involves low involvement of consumer so the only thing that matters for the consumer is the brand name. Furthermore another reason for choosing Nestle Pure life was that the researchers assumed that the sales of Nestle Pure life were greater than competitors due to brand equity of Nestle. There was another limitation that the researchers would only focus on a particular age group of people i. . people between 20-25 yrs of age. Theoretical Framework In the research the independent variable is brand equity, the dependent variable is sales, whereas there are three intervening variables identified which affect the relationship of independent variable and the dependent variable which are, production capacity, distribution and availability. There is a positive relationship between the independent variable and the dependent variable because it’s assumed that the brand equity causes an increase in the sales of a product which is Nestle Pure Life. Coke and Pepsi entered the bottled water industry as their production capacity was 18000 crates but after production of sodas their production plant was idle so they decide to jump in the bottled water. industry. They had the advantage that the industry is developing and consumers are becoming conscious of the importance of pure drinkable water. And their setup was already developed. Their distribution is extensive and they can capture all the consumers who buy their sodas. There is a positive relationship between sales and the intervening variables that are production capacity, distribution and availability. Nestle has an advantage over the other bottled water competitors due to the fact that they are the market leaders and their production and distribution is much more then the other competitors and their production plant and capacity is only used for the bottled water only. Their availability is much more extensive because nestle food products are distributed all over the country and hence they utilize their already developed distribution setup. Hypothesis The hypothesis that the researchers intended to test was the following: â€Å"Pure life sales are greater than competitors due to brand equity of Nestle† Nature of study The type of research is basic or pure because the study aimed to find out the affect of brand equity on sales of Nestle Pure Life and literature review was done to find out the relationship between brand equity and sales and primary study was also conducted by distributing questionnaires to MBA students of various universities. The relationship between the brand equity and sales is also generalizable. No matter what the product is there is always the positive relationship between them. Purpose of Study The purpose of the study is descriptive. The study will help in better understanding of the relationship of brand equity of a product and its sales. It will also help the organizations to make decisions related to brand awareness, brand loyalty and brand preference that will affect the brand equity of a product. It will also help other researchers to work on the similar concept. Throughout the study the researcher interference was minimal as there was no control of researcher on the independent variable which was brand equity. The type of investigation was correlation as the study aimed at finding the relationship between the independent variable and dependent variable. It was a field study done in non contrived settings. Methodology Data Collection The initial data for research was obtained through secondary sources of information, which included internet articles, journals and books. It would not be enough to substantiate the hypothesis; therefore, the data collection technique of questionnaire survey shall be used. Population Our target population consists of business schools students in the age group of 20-25 years using Nestle Pure Life. Sample â€Å"Proportionate stratified random sampling technique† was used for the sample. UniversitiesNumber of Elements Proportionate sampling NCBA250250 * 32% = 80 LSE350350 * 37% = 130 GCU200200 * 25% = 50 Sample Size Out of the total of 800 students the size of the population, the sample was 80 students of National College of Business Administration, 130 Students of Lahore Scholl of Economics and 50 students of Government College University Lahore. The sample sizes were determined using table given by Uma Sekeran, using 90% confidence interval and standard error of 9. 5. Instruments Questionnaires were used as a tool to gather the primary data for the research. The questionnaire consisted of 7 questions and was administered among NCBA, LSE and GCU students. The questionnaire used in this study was a non-standardized instrument constructed solely for the purpose of this study. Copy of the questionnaire is attached in Appendix I in the report. Scale Dichotomous scale was used for five questions. YesNo Category scale was also used. Multiple items were given to elicit a single response from the respondent. From ranking scale forced choice scale was used which enabled the respondents to rank the brands of water bottles according to their preferences. Pilot Study A pilot study using 15 respondents from ICBS was done to ensure that there were no confusions or ambiguities in the questionnaire. All ambiguities or confusions found were removed before administering the final questionnaire. Reliability The reliability of the instruments was ensured through split- half reliability method. The instrument of the study which was questionnaires was divided into two halves. On first of June the questionnaires were administered among 40 NCBA students, 75 LSE students and 25 GCU students. The other half of the questionnaires among the same number of students on 1st July 2007. The reliability test will reflect the correlation between the two halves of the questionnaires. Validity The validity of our instrument was checked by the content and construct validity test. Results Question 1 Do you buy bottled water? Our population included only those elements who are users or buyers of the bottled water. So as the sample is the replica of the population then it can be said that the sample contained all the users or buyers of the bottled water. Question 2 Rank the following brands of water bottles according to your preference. As this question asked to rank the brands in order of preference it helped us to find out what brand people prefer. The results showed that 45% or 117 consumers prefer Nestle Pure life. Aside from that the other preference were 20% or 52 prefer Aqua Fina , 15% or 39 prefer kinley, 13% or 34 prefer Sufi and the least was aqua safe which is 7% or 18. It showed that the highest demand or preference is of Nestle Pure life. The name Nestle Pure Life was used because it is known as Nestle or Nestle Pure Life among people. Question 3 What are the reasons of your preference? This question asks about why the brand is preferred? And what is the reason for there preference? The results showed that 37% or 96 for international brand, 21% or 55 marked companied credibility, 18% or 47 went for quality seal, 11% or 29 marked packaging, 9% or 23 for price and 4% or 10 for certification. By these results we concluded that most people don’t know about quality seal and certification and some brand don’t have them so it wasn’t marked. One aspect was that those who marked nestle as their preferred brand marked international brand and company’s credibility as their reason for preference. Price and packaging was not such a major factor in their reason for the preference. It was only marked by consumers who use aqua safe and Sufi. Question 4 Do you recall any advertisement of your preferred brand? The results showed that 83% or 216 answered yes and 17% or 44 answered no. It showed that one reason of preference was the advertisement showed. Research shows that it has a major impact on people as it repetitive. It leaves the impression and the companies or brands qualities and messages in peoples mind. They do remember and recall it when buying a product. Question 5 How long have you been using your preferred brand? The results showed that most of the people have been using the brand for more than a year 45% or 117. 37% or 96 were using it for a year, 12% or 31 for 6 months and 6% or 16 for a month. The results also showed that most of the people have been using Nestle and Aqua Fina and Sufi and Aqua safe had a few consumers as they have not been using it for so long. Question 6 In your opinion are you brand loyal to your preferred brand? The results showed that 87% or 226 were brand loyal and 13% or 34 were not. The result showed that students are not brand loyal. But it has been observed that when people ask for drinking water they ask for nestle water. We also observed this at super stores that while passing by the water bottle shelves they pick Nestle. This behavior is same as schools and colleges. Question 7 What if your preferred brand is involved in an unethical business or fraud, will you still buy it? The results for this were that 64% or 166 answered as Yes and 36% or 94 answered as No. It showed that if a companied credibility is in doubt people back of from it. It does show a sense of rightness in people and also that for a brand to be successful it’s important that the company should be credible. As brand equity is the goodwill of the company and it’s important for a company to succeed and be reputable. Is also important because now, with media awareness people are becoming more conscious to these factors, so, the companies have to be conscious of these factors. Question 8 Would you prefer a brand which is popular in your social circle? The results of this question were that 55% or 143 answered as Yes and 45% or 117 answered as No. t helped to show that is the preference dependent on the social behaviors. But the result showed that it has a 10 % difference so it is slightly significance. For some people it who look for acceptance from their circle but it’s not that important as it low involvement purchase and it related to thirst which know no boundaries. But for some its status symbol to use bottled water as some peop le don’t care as long as its water. Discussion If the hypothesis is selected it would mean that the brand equity and brand image is important for the customers. They do take it into consideration while buying as its imprinted in their minds. Advertisement helps the customers to see the attributes of the company and the product . It keeps the brand equity in the minds of the customers. If the hypothesis is not substantiated by the questioner’s results, it would mean that some other factors are involved in the greater sales of the brand besides it brand name and the research would have to be conducted again with a new hypothesis. . Conclusions The conclusion of the study is that the Pure Life sales are greater than competitors due to brand equity of Nestle. The company should concentrate on things like brand preference and brand loyalty. They can do this by a lot of advertising and other promotional campaigns like public relations. Brand preference, brand loyalty and trust leads to establishment of brand equity which can be said as goodwill. Implications Brand equity is the customer’s subjective and intangible assessment of the brand, above and beyond its purely perceived value. In a market where many products are rather similar (i. e. commoditization), the brand can have a large effect on whether customers want to buy the product and what price theyre willing to pay. Brands therefore add more and more value to the basic product or service. Example: although a blind test panel taught researchers that most people prefer Pepsi above Coca-Cola, yet Coca-Cola is much stronger on the market. Our research findings shall help marketers understand the relation between brand equity ad sales. We have used Nestle Pure Life as a model for the study to illuminate the same relationship. As mentioned earlier, if there is a relationship between the variables, the marketers need to take it into account while designing their marketing strategies and policies.

The Right To Be - A Lesson Before Dying,

The Right To Be Free The Right to Be Free In the novel A Lesson Before Dying, although Grant is an educated black man in the era of a racist society he has struggles greater than most men of his decent. I feel sorry for him because of his limitations, even though I view him as a coward. He cannot break free of his background and family. The three main female characters in the novel, Tante Lou, Miss Emma, and Vivian, restrict and limit Grant's choices. Grant realizes that freedom means leaving his small town and creating a new life, yet each woman holds a chain that keeps him from his destiny and the right to be free. First, Tante Lou, his aunt holds Grant from his dreams by refusing to let him go his own way. Tante Lou wants Grant to stay at home with her and take care of her. But, in the time the novel takes place, it wasn't common for young men stay with their elders and help out, especially when Grant has a college degree and can accomplish so much. Tante Lou took advantage of this in any means necessary, using the fact that Grant is family and in essence owes it to her to stay and help out. We can see this on page 14 when Tante Lou forces Grant to talk to Mr. Henri about seeing Jefferson. You are going up there with us Grant, or you will not sleep in this house tonight. Tante Lou denies Knodt 2 Grant choices that men his age have. Next, Miss Emma, who doesn't have a family relation to Grant, also restricts his choices in life. Miss Emma plays an important role in the novel by being Jefferson's godmother, and in a painstaking situation. She asks Grant in a way that gives him no real choices to teach Jefferson to be a man. Leaning on her ability to persuade, and using her power as an extensive friend to Tante Lou she can basically tell Grant what to do and gets away with it. She knew Grant did not want to go and teach Jefferson, but still went ahead with it. Driving along the St. Charles River I could feel Emma not looking at me, not looking at anything..just thinking. Like my Aunt she knew how much I hated all of this.(p.68) Miss Emma therefore forces Grant to do matters that she wants, not what Grant thinks he is capable of doing. Thirdly, Vivian, the love of his life, is also limiting Grant's ability to make decisions based strictly on his own intent. She understands Grant's need to leave and see new things, but has restrictions in her life that will not allow her to help Grant begin a new existence. Vivian is in the middle of a drawn out divorce and needs to see it through so she can maintain custody of her children. We see an example of this on page 93. Let's go somewhere and spend the night. Baton Rouge, New Orleans- anywhere, Grant asks. I can't, My Babies. This sentence alone describes the turmoil she is going through with her own threatening aspects and how it effects Grant's choices. I think the book is an intriguing novel and surfaced important issues dealt with in society. Religion, racism, and many other articles of today are just a few. But, Grant is a complex character and can be depicted thoroughly. His education holds him to a new Knodt3 standard not expected of people back then, but withholds him from reaching his dreams. He cannot find what he is looking for in this small town that A Lesson Before Dying takes place in. I feel sorry for him until Jefferson teaches him other factors involved to being a real and distinct kind of man. He evolves dramatically. But, his need to be free is still restrained by Tante Lou, Miss Emma, and Vivian in different, yet important ways.

Humane trapping essays

Humane trapping essays Humane Trapping is the capture of a animal without pain. Humane trapping is really up to the trapper. If you have a good skilled trapper who respects animals, the animals he traps will feel little or no pain. If you have a trapper who doesnt care about the animals the animal will probably feel excruciating pain. The animal rights activists videotape the animals that the bad trappers catch. Trapping is the capture of animals by means of a physical system or device. A trap may be designed to kill, injure, or preserve the captured animal; those that use nooses are also known as snares. Frequently the trap makes use of a lure such as food (including live animals) or-particularly for insects-a species-specific sexual attractant. Humane traps really aren't all that humane! Surprised? You shouldn't be if you have read this far. The fact is that so called "live traps" can really be quite cruel. For example, a squirrel trapped in a box trap (we don't call them live traps because it is too vague a term; in fact footholds and sometimes snares are live traps). Squirrels often panic and will actually die from fright in the cage. Of course we haven't even mentioned the situations where squirrels freeze to death in the winter cold. So what would be more humane? A kill trap placed over the squirrel den opening, where it has a reasonable chance to die quickly? Or a box trap where it has the chance to die from exposure? Foot-hold traps are more selective than we are telling you. In my prospective, every trap is ultimately non-selective. That is every trap can potentially capture a non-target animal. Just like every hunter can potentially shoot an unwanted target. However, the problem isn't as bad as animal rights activists would like you to believe. They conveniently forget that the trapper is half of the trapping equation. animal rights activists consistently ignore how the experience of the trapper impacts the effectiveness ...

List of Types of Disaccharides

List of Types of Disaccharides Disaccharides are sugars or carbohydrates made by linking two monosaccharides. This occurs via a dehydration reaction and a molecule of water  is removed for each linkage. A glycosidic bond can form between any hydroxyl group on the monosaccharide, so even if the two subunits are the same sugar, there are many different combinations of bonds and stereochemistry, producing disaccharides with unique properties. Depending on the component sugars, disaccharides may be sweet, sticky, water-soluble, or crystalline. Both natural and artificial disaccharides are known. Here is a list of some disaccharides, including the monosaccharides they are made from and foods containing them. Sucrose, maltose, and lactose are the most familiar disaccharides, but there are others. Sucrose (saccharose) glucose fructoseSucrose is table sugar. It is purified from sugar cane or sugar beets. Maltose glucose glucoseMaltose is a sugar found in some cereals and candies. It is a product of starch digestions and may be purified from barley and other grains. Lactose galactose glucoseLactose is a disaccharide found in milk. It has the formula  C12H22O11 and is an isomer of sucrose. Lactulose galactose fructoseLactulose is a synthetic (man-made) sugar that is not absorbed by the body  but is broken down in the colon into products that absorb water into the colon, thus softening stools. Its primary use is to treat constipation. It is also used to reduce blood ammonia levels in persons with liver disease  since lactulose absorbs ammonia into the colon (removing it from the body). Trehalose glucose glucoseTrehalose is also known as tremalose or mycose. It is a natural alpha-linked disaccharide with extremely high water retention properties. In nature, it helps plants and animals reduce long periods without water. Cellobiose glucose glucoseCellobiose is a hydrolysis product of cellulose or cellulose-rich materials, such as paper or cotton. It is formed by linking two beta-glucose molecules by a ÃŽ ²(1→4) bond. Table of Common Disaccharides Heres a quick summary of the subunits of common disaccharides and how they are linked to each other. Dissacharide First Unit Second Unit Bond sucrose glucose fructose ÃŽ ±(1→2)ÃŽ ² lactulose galactose fructose ÃŽ ²(1→4) lactose galactose glucose ÃŽ ²(1→4) maltose glucose glucose ÃŽ ±(1→4) trehalose glucose glucose ÃŽ ±(1→1)ÃŽ ± cellobiose glucose glucose ÃŽ ²(1→4) chitobiose glucosamine glucosamine ÃŽ ²(1→4) There are many other disaccharides, although they are not as common, including isomaltose (2 glucose monomers), turanose (a glucose and a fructose monomer), melibiose (a galactose and a glucose monomer), xylobiose (two xylopyranose monomers), sophorose (2 glucose monomers), and mannobiose (2 mannose monomers). Bonds and Properties Note multiple disaccharides are possible when monosaccharides bond to each other, since a glycosidic bond can form between any hydroxyl group on the component sugars. For example, two glucose molecules can join to form maltose, trehalose, or cellobiose. Even though these disaccharides are made from the same component sugars, they are distinct molecules with different chemical and physical properties from each other. Uses of Disaccharides Disaccharides are used as energy carriers and to efficiently transport monosaccharides. Specific examples of uses include: In the human body and in other animals, sucrose is digested and broken into its component simple sugars for quick energy. Excess sucrose can be converted from a carbohydrate into a lipid for storage as fat. Sucrose has a sweet flavor.Lactose (milk sugar) is found in human breast milk, where it serves as a chemical energy source for infants. Lactose, like sucrose, has a sweet flavor. As humans age, lactose becomes less-tolerated. This is because lactose digestion requires the enyzme lactase. People who are lactose intolerant can take a lactase supplement to reduce bloating, cramping, nausea, and diarrhea.Plants use disaccharides to transport fructose, glucose, and galactose from one cell to another.Maltose, unlike some other disaccharides, does not serve a specific purpose in the human body. The sugar alcohol form of maltose is maltitol, which is used in sugar-free foods. Of course, maltose is a sugar, but it is incompletely digested and absorbed by the body (50 to 60 percent). Key Points A disaccharide is a sugar (a type of carbohydrate) made by linking together two monosaccharides.A dehydration reaction forms a disaccharide. One molecule of water is removed for each linkage formed between the monosaccharide subunits.Both natural and artificial disaccharides are known.Examples of common disaccharides include sucrose, maltose, and lactose. References IUPAC, Disaccharides. Compendium of Chemical Terminology, 2nd ed. (the Gold Book) (1997).Whitney, Ellie; Sharon Rady Rolfes (2011). Peggy Williams, ed.  Understanding Nutrition  (Twelfth ed.). California: Wadsworth, Cengage Learning. p.  100.

Psychoanalysis and Family Therapy Essay Example | Topics and Well Written Essays - 2000 words

Psychoanalysis and Family Therapy - Essay Example While psychology may be one of the oldest learned sciences, it remains still one that is shrouded in darkness and mystery. In the past, psychiatry was chiefly being carried out with the help of theories, ideologies and concepts with no idea about their true depth. The evolution of this field led to a world of revolutions and proposals. Some claimed that there is the role of biological factors while others blamed on the environmental factors etc. The complications in the treatment of various mental disorders are still lagging behind due to many reasons. There is still much to be learned about the efficacy of various treatment strategies that have been introduced in the field of psychology. More structured information needs to be made in order to achieve better results (Fonagy, 2004, p. 357). Psychoanalysis has been identified as one of the most efficient method of assessing various personality types and disorders. An invention of Freud, this methodology has been able to provide an alternative to hypnosis, a once very popular method of psyche assessment. Through in depth assessment of the person through verbal and symbolic communications, the psychiatrist is able to identify issues that are affecting the person (Fonagy, 2004, p. 357). â€Å"the deficiencies in our description would probably vanish if we were already in a position to replace the psychological terms with physiological or chemical ones†¦..we may expect [physiology and chemistry] to give the most surprising information and we cannot guess what answers it will return in a few dozen years of questions we have put to it. They may be of a kind that will blow away the whole of our artificial structure of hypothesis.† (Freud, 1920, pp 60). Psychoanalysis has been identified as one of the most effective methods in psychiatric treatments, and has been widely accepted in many health care systems of the world (Hau and Leuzinger- Bohleber, nd, pp 4). Many names have been given to this

Tony Blair and Crime Preventation Essay Example | Topics and Well Written Essays - 2250 words

Tony Blair and Crime Preventation - Essay Example Blair also supports the creation of an anti-drug czar position in his cabinet and wants a total ban on the ownership of handguns by civilians". (Schmalleger Frank, 1995, p. 241) In my opinion being tough on crime means to handle crime events in such an effective and efficient manner that not only reduce crime rate but also it works in favour of the general citizens of the country. They feel protected and secure in the reign of such Government. This is only possible if crime is handled and eradicated at the grass root level and it is obvious that to handle crime at such elementary level the Government needs to know the real causes and factors behind crime. With respect to UK crime with the Government of Tony Blair, Adele Horin writes in his article of September 7, 2002 "Tough on crime means tough on the causes of crime. If instead of stealing the policies from Tony Blair, Bob Carr had paid half the attention to the causes of crime as he paid to the crackdown on criminals, NSW would be better off". He continues, "We got more jails, more inmates, more police and a higher proportion of convicted offenders sent to jail. And through it all crime continued to rise , according to reports of the NSW Bureau of Crime Statistics and Research". (Horin Adele, 7 Sept 2002) In 1994, Tony Blair promised to be tough on crime and tough on the causes of crime but according to Telegraph Speakers "after weeks of criticism on the growing impact of human rights legislation, Tony Blair has admitted that his government has failed to produce a criminal justice system that people can trust". (Telegraph Speakers, 15 May 2006) Now let us examine through various case studies and highlight the factors and causes of crime growth, what are the circumstances, which caused Tony Blair to admit his failure in reducing crime. On Dec 28, 2005 BBC in accordance with the BBC News, "Ian Matthews aged 19 was punished for angering his neighbours by playing football at late night. His offence was that he damaged some property by kicking football, although unintentionally he was ordered to pay the cost of 500 pounds from ASBO along with the ban of playing football at late night for three years". (BBC news, Dec 28 2005) Here I agree with Watson Steve, "After all, today's street footballer could be tomorrow's terrorist". (Watson, Jan 16 2006) This is what is happening in the current era of Blair who promised to "being tough on crime". If this is the outcome of Blair's government, who is going to reveal the real terrorists We can see the daily growing percentage of crime in UK, the false promises have given the citizens nothing but insecurity, the killers and rapists are on the loose, even they enjoy the benefit of real freedom provided under the current scenario of Government. As they are aware of the fact, in pas t they were feared at least to some extent, but today they know they will not be accounted to anyone. They have the real license to commit any crime; after all, the innocent is always blamed and sentenced. Another case followed by ASBO

Results from the Job analysis method Essay Example for Free

Results from the Job analysis method Essay Observation method allows employers to watch and judge how employees perform in their specific jobs. Supervisors or managers would have a better understanding on how the employee performs. They can decide whether the performance from the employees would need to improve or if theyre satisfied with the current progress. However, employees may feel insecure as they are being watched. It can also be time consuming and results gathered may not be accurate as the employees may change their attitude or habits towards their work. Individual interview method is the most accurate and precise form of job analysis. Understanding the job would be clearer and easier. Questions and doubts can be answered and clarified. Information can be gathered quickly and are more likely to be accurate. Group interview method is when an interview takes place in groups of three to five candidates at a time. Like individual interview method, the interviewer and interviewee can interact face to face. Interviewer can get first hand information about the candidates attitude and character. However the disadvantages of group interview is that the interviewers choice maybe bias. Diary method is time consuming compared to the other six job analysis methods. This report focuses on observation, individual and group interview method. We have chosen them because this is the best way to interview them. A job description would give job-seekers and overall idea of what will they be doing, how the job should be done, the kind of conditions they would be working in and what steps are needed to be done in a specific job. It should accurately describe the contents and environment of the job, and the conditions of employment. Such details in a job description would be the job title or position, the essential duties and tasks that are to be performed, and the characteristics of the job, environmental conditions, the authorities and responsibilities of the job-seeker. Job specification specifies the minimum qualifications that the candidate must possess in order to attain the job successfully. Based on the information gathered from the job analysis, the job specification identifies the essential knowledge, skills, education, working experience, type of certification and the abilities needed to possess by the candidate. The applicants must have these basic requirements before they can apply for the position.

Wallerstein Articles :: Essays Papers

Reaction Paper: Wallerstein Articles The â€Å"After Arafat, Arafat II?† article discusses the dilemma that has occurred in the Palestinian Authority now that Yasir Arafat has died. Both Bush and Israel’s Ariel Sharon described Yasir Arafat as being an â€Å"insurmountable obstacle to peace.† Some wonder whether Mahmoud Abbas’s election as the president of the Palestine Authority will bring about positive changes to the Israeli-Palestine peace agreements. Although Sharon and Bush approve of Abbas, some still wonder whether or not this new appointment will provide new possibilities for the agreement between Palestine and Israel. Both sides have such strong fears. The Israelis are afraid that the Israel state as a Jewish state will be destroyed. The Palestinians fear that Palestine as a viable state will never be created. The lack of a solution is not due to the fact that there is an obstacle for one, but rather that there is an absence of one. Arafat failed to achieve a solution, so i t is up to Abbas to try and do what Arafat was unable to. I agree with the argument presented in Wallerstein’s article. Arafat did fail to find a peace agreement between Palestine and Israel, but condemning him as an â€Å"obstacle to peace† is extreme. Any Palestinian could just as easily argue that Israel and Sharon are impeding on their peace as a people. The fear that Abbas will become another Arafat is perfectly legitimate and understandable. At the same time I think it is a bit presumptuous to expect Abbas to establish the agreement between Palestine and Israel. In all the years that Arafat was president, he was unable to make these necessary changes. The only way that a peace agreement between the two can be reached is if both leaders agree with the terms. Currently, nobody wants to agree, and therefore there is no peace agreement. Neither Israel nor Palestine wants to compromise or sacrifice certain things in order for this agreement to happen. I think that bother leaders are in a lose-lose situation. If they are able to create an agreement between Israel and Palestine, somebody will be unhappy. It is nearly impossible to please both everybody without a compromise of some sort. More than likely, either leader will have to sacrifice something, which will then upset their people. Wallerstein Articles :: Essays Papers Reaction Paper: Wallerstein Articles The â€Å"After Arafat, Arafat II?† article discusses the dilemma that has occurred in the Palestinian Authority now that Yasir Arafat has died. Both Bush and Israel’s Ariel Sharon described Yasir Arafat as being an â€Å"insurmountable obstacle to peace.† Some wonder whether Mahmoud Abbas’s election as the president of the Palestine Authority will bring about positive changes to the Israeli-Palestine peace agreements. Although Sharon and Bush approve of Abbas, some still wonder whether or not this new appointment will provide new possibilities for the agreement between Palestine and Israel. Both sides have such strong fears. The Israelis are afraid that the Israel state as a Jewish state will be destroyed. The Palestinians fear that Palestine as a viable state will never be created. The lack of a solution is not due to the fact that there is an obstacle for one, but rather that there is an absence of one. Arafat failed to achieve a solution, so i t is up to Abbas to try and do what Arafat was unable to. I agree with the argument presented in Wallerstein’s article. Arafat did fail to find a peace agreement between Palestine and Israel, but condemning him as an â€Å"obstacle to peace† is extreme. Any Palestinian could just as easily argue that Israel and Sharon are impeding on their peace as a people. The fear that Abbas will become another Arafat is perfectly legitimate and understandable. At the same time I think it is a bit presumptuous to expect Abbas to establish the agreement between Palestine and Israel. In all the years that Arafat was president, he was unable to make these necessary changes. The only way that a peace agreement between the two can be reached is if both leaders agree with the terms. Currently, nobody wants to agree, and therefore there is no peace agreement. Neither Israel nor Palestine wants to compromise or sacrifice certain things in order for this agreement to happen. I think that bother leaders are in a lose-lose situation. If they are able to create an agreement between Israel and Palestine, somebody will be unhappy. It is nearly impossible to please both everybody without a compromise of some sort. More than likely, either leader will have to sacrifice something, which will then upset their people.

Week 2 Quiz

. (TCO 2) Bubba’s Crawfish Processing Company uses a traditional overhead allocation based on direct labor hours. For the current year overhead is estimated at $2,250,000 and direct labor hours are budgeted at 415,000 hours. Actual overhead was $2,200,000 and actual direct labor hours worked were 422,000. (a) Calculate the predetermined overhead rate. Rate, based on budgeted factory overhead cost and budgeted activity, that is established before a period begins. 2,250,000/415,000Budgeted activity units used in the denominator of the formula, more often called the denominator level, are measured in direct labor-hours, machine-hours, direct labor costs, or production units. Read more: http://www. answers. com/topic/predetermined-overhead-rate#ixzz2NxCv9pKK (b) Calculate the overhead applied. Applied overhead = predetermined overhead rate x actual direct labor (c) Determin Prorate the overhead variance to the appropriate accounts 765 – 750 = variance of 15K Rate This Answe r e the amount of overhead that is over/under applied. 2. TCO 2) Thibodeaux Limousine Corporation is trying to determine a predetermined manufacturing overhead. Estimated overhead for the upcoming year is $776,000. Budgeted machine hours are 105,000 hours, and budgeted labor hours are 17,500 hours at a rate of $10. 00 per hour. Compute the predetermined overhead rate based on: (a) Direct labor dollars Labor rate variance = (Actual hours worked ? Actual rate) ? (Actual hours worked ? Standard rate) Read more at http://accounting4management. com/direct_labor_rate_variance. htm#pqUTOT7ClOOtMr4F. 99 (b) Direct labor hours (c) Machine hours 3. TCO 1) List and briefly describe four of the five differences between managerial accounting and financial accounting 4. (TCO 2)The following information is available for Sappy’s Surgical Shears for the fiscal year ending December 31, 20XX. Beginning balance in Finished Goods $ 17,000 Ending balance in Finished Goods 15,200 Beginning balance in Work in Process 2,500Ending balance in Work in Process 1,836 Selling expenses 123,000 General and administrative expenses 89,000Direct material cost 54,500 Direct labor cost 66,000 Manufacturing overhead 21,400 Sales 385,000 Prepare a schedule of cost of goods manufactured. . (TCO 2) Match each of the following six terms with the phrase that most closely describes it. Each answer below may be used only once. Read also Quiz Week 42. ______ 1. activity-based costing ______ 2. cost of goods available for sale ______ 3. period costs ______ 4. process costing system ______ 5. just-in-time system ______ 6. work in process A) Costs assigned to the goods produced; also known as manufacturing costs (B) Materials costs that are not traced directly to products produced (C) System that seeks to minimize Raw Materials Inventory and Work in Process Inventory (D) Cost of items that are completed and transferred from Work in Process Inventory to Finished Goods Inventory (E) Costs that are identified with accounting periods rather than with goods produced (F) Actual overhead is greater than overhead that has been applied to products (G) Method of assigning overhead costs that uses multiple allocation bases (H) System that uses job-order sheets to collect costs for each individual job (I) Cost of all materials and parts that are directly traced to the items produced (J) Beginning balance in the Finished G oods Inventory plus cost of goods manufactured (K) Overhead applied to products is greater than the actual overhead costs incurred (L) Used by companies that produce large quantities of identical items (M) Cost of all manufacturing activities other than direct material and direct labor (N) Inventory account that contains the cost of goods that are only partially completed 6. (TCO 2) Far Out Ceramics akes custom macaroni tile and applies job-order costing. The following information relates to the fiscal year ending December 31,20XX. Beginning balance in Raw Materials Inventory $ 12,500 Purchases of raw material 189,000 Ending balance in Raw Materials Inventory 14,300Beginning balance in Work in Process 24,500 Ending balance in Work in Process 23,100Direct labor cost 89,700 Manufacturing overhead applied 66,200 Actual manufacturing overhead 64,100Beginning balance in Finished Goods 28,900 Ending balance in Finished Goods 24,300Sales 432,000Selling expenses 120,000 General and administ rative expenses 86,000 How much is cost of goods sold? 7. TCO 2) Match each of the six following terms with the phrase that most closely describes it. Each answer may be used only once. _____ 1. Direct costs _____ 2. Fixed costs _____ 3. Incremental costs _____ 4. Economic Resource Planning system _____ 5. Noncontrollable costs _____ 6. Opportunity costs (A) Costs that increase or decrease in total in response to increases or decreases in the level of business activity (B) Costs that are directly traceable to a product, activity, or department (C) Costs that a manager can influence (D) The difference in costs between decision alternatives (E) Costs incurred in the past that are not relevant to present decisions (F) Costs that cannot be influenced by a manager G) Financial plans prepared by management accountants (H) Value of the benefits foregone when one decision alternative is selected over another (I) Costs that cannot be directly traced to a product, activity, or department or a re not worth tracing (J) Costs that do not change in total with changes in the level of business activity (K) These systems prepare a master production systems and all the support across the company. (L) Allows companies and suppliers to share information to improve efficiency in getting inputs. (M) Allows customer data analysis and support, often in online format for customers. 8. (TCO 3) The Marinade Department began the period with 150,000 units.During the period the department received another 180,000 units from the prior department and at the end of the period 112,000 units remained which were 17%complete. How much are equivalent units in The Marinade Department’s work in process inventory at the end of the period? (TCO 3) The Franc Zeppo Venture manufactures a product that goes through two processing departments. Information relating to the activity in the first department during April is given below: Work in process, April 1: 50,000 units (80% completed for materials a nd 60%completed for conversion. Work in process, April 30: 45,000 units (70% completed for materials and 60%completed for conversion. 4. The department started 380,000 units into production during the month and transferred 385,000 completed units to the next department.Compute and calculate the equivalent units of production for the first department for April, assuming the company uses the weighted-average method of accounting for units and costs. 1. Question : (TCO D) A company that has a profit can increase its return on investment by Student Answer: increasing sales revenue and operating expenses by the same dollar amount. increasing average operating assets and operating expenses by the same dollar amount. increasing sales revenue and operating expenses by the same percentage. decreasing average operating assets and sales by the same percentage. Instructor Explanation: Chapter 12 2. Question : (TCO D) Given the following data, what would ROI be?Sales $50,000 Net operating income $5,000 Contribution margin $20,000 Average operating assets $25,000 Stockholder's equity $15,000 Student Answer: 10% 20% 16. 7% 80% Instructor Explanation: See Chapter 12. ROI = Net operating income / Average operating assets = $5,000 / $25,000 = 20. 0% 3. Question : (TCO D) Given the following data: What is the return on the investment (ROI)? Sales $50. 000 Net operating income $5,000 Contribution margin $20,000 Average operating assets $25,000 Stockholder's equity $15,000 Student Answer: 10% 20% 16. 7% 80% Instructor Explanation: ROI = Net operating income / Average operating assets = $5,000 / $25,000 = 20. 0%

A clinical guide for nurse practitioners Essay

Reflection is a method used in clinical practice, where one expresses the experiences from a given situation, thus helping to learn and improve skills by applying the knowledge gained for future practice (Cottrell, 2011 and Schon, 1984). It is my intention to use Driscoll (2007) model of reflection to present my understanding of the issues I faced during a recent presentation to the medical centre. This case study involves a reflective account of a patient that I provided care for following blunt trauma, eye injury, sustained during exercise. Description of events A 23 year old male soldier presented to the medical centre complaining that he could not see out of his right eye, following being hit in the face with a blunt object. He was clearly agitated and distressed, as he was repeatedly asking if he would be permanently blind. Therefore prior to commencement of any physical examination I felt it was important to create a good rapport with the patient, in oder to gain his trust in my ability (Platt et al, 2001). Good communication skills are vital in building a therapeutic relationship with the patient. Hence I offered reassurance and advised the patient what examination and tests I was going to perform, in order to effectively assess his condition. Through the physical examination I was able to detect minor fractures in his zygomatic bone that where causing him pain. As the patient was concerned about losing his sight, I had to maintain a supportive environment while explaining the need for an Xray and further hospital input, without causing him undue stress. I assured him that he would regain sight in his eye and that the trauma had caused temporary blindness only due to the impact. Analysis of events It is important to take time to listen to the patient and understand how they are feeling following such injury (Barnes, 2003). However, due to the patient’s distress I was unable to begin a physical examination until I had calmed him down and reassured him that he was in good hands. Consequently, IÂ  found it difficult to deal with the patients’ behaviour initially as I was more concerned in ascertaining the extend of his injury. Although I soon realised that in order to gain his cooperation with the physical assessment I first needed to encourage the patient to relax and discuss his concerns. I feel I communicated well with the patient through the application of a well structured consultation and was able to gain an adequate history, to assist with the diagnosis of the patient’s injury (Seidel et al, 2010). Action following events Maintaining a therapeutic relationship with good rapport can be difficult in situations where the patient is uncooperative and/or distressed. Therefore, in order to find solutions for patients I treat it is imperative to learn many problem solving techniques, including effective communication skills (Egan, 1998). This situation taught me that building a rapport with your patient is just as important as developing physical examination competence. As offering encouragement to the patient ultimately led to a more productive consultation and improved patient/practitioner relationship. I intend to utilise the skills learned throughout this module to enable me to adequately adapt to stressful situations and communicate effectively with my patients. References BARNES, K. (2003) Paediatrics: a clinical guide for nurse practitioners. Edinburgh: Butterworth- Heinemann. COTTRELL, S. (2011) Critical thinking skills: developing effective analysis and argument. (Palgrave Study Skills): Palgrave Macmillan. DRISCOLL, J. (2007) Practising clinical supervision: A reflective approach for healthcare professionals. London: Bailliere Tindall. EGAN, G. (1998) The skilled helper: a problem-management approach to helping. London: Brooks/Cole. SCHON, D. (1984) The reflective practitioner: how professionals think in action. New York: Basic Books. SEIDAL, H.M., BALL, J.W., DAINS, J, E., AND BENEDICT, G, W. (2010) Mosby’s guide to physical examination. Philadelphia: Elsevier.

The Mexican Revolution and Revolutionary Reformers essays

The Mexican Revolution and Revolutionary Reformers essays Reformers such as Zapata, Carranza, and Madero contrived laws or revisions to the constitution that would reform Mexico socially and economically. Reformers often fought to have these revisions enforced, but more often rallied the support of revolutionaries to carry out the revolts. Revolutionaries such as Pancho Villa also sought social and economic reform for Mexico, but they did not devise any plans or ideas; they instigated revolts in order for the reforms of others to be enforced. The Mexican Revolution of the early 20th century was not one, but two revolutions, the first against Diaz and the second against Huerta. Zapata and Madero were revolutionary reformers who were against the dictatorship of Diaz. They each had plans for agrarian and economic reform such as the Plan de Luis Potosi, which declared the election of 1910 null and void and called for agrarian reform, and the Plan de Ayala, which called for the land to be redistributed among the peasant and Indians. "Madero criticized Diaz's social policies-his genocidal Indian wars and violent repression of strikes...he proposed a policy of modest concessions to peasants and workers[.]"(Keen, p.270) "Diaz's regime was marked my brutal tyranny. Under Diaz, foreign investors drained a great part of the country's wealth, much of the ancient communal lands (ejidos) of the Native Americans was concentrated in the hands of a relatively small number of landowners, and poverty and illiteracy were widespread. DÃ ­az suppressed Manifestations of the resulting social discontent with an iron hand until the Mexican Revolution of 1910." Madero, Zapata, a nd the revolutionist Pancho Villa, among others, led a revolt against Diaz, which forced him to resign the presidency on May 25, 1911. This concludes the first part of the revolution. The second part of the Mexican Revolution begins shortly after the assassination of Madero by Huerta. "Huerta's seizure of power, which was greeted by rejoic...

Analysis Of The Uk Renewable Energy Industry Environmental Sciences Essay

Analysis Of The Uk Renewable Energy Industry Environmental Sciences Essay Renewable energy is the energy generated from natural resources such as biomass, sunlight, wind, rain, tides, and geothermal heat, which are renewable, that is, naturally replenished(Wikipedia, 2010). Renewable energy technologies are essential contributors to energy supply portfolio, as they contribute to world energy security, reduce dependency on fossil fuels, and provide opportunities for mitigating greenhouse gases (IEA, 2007). Renewable energy is also considered by some to be a potentially significant contributor toward the economic development of rural areas, a means of reducing poverty through the creation of employment and improving the quality of lives (Mark et al, 2008). Renewable energy sources were very unpopular in the past decades because of their comparative cost disadvantage. With the exception of large hydropower, combustible biomass, and larger geothermal projects, the average cost of renewable energy are generally not competitive with the wholesale electricity an d fossil fuel prices(IEA, 2007). However, this decade has witnessed a tremendous development in renewable energy sector. The rising oil prices, issue of global warming , carbon gas emission, terrorism and political instability in many oil producing countries in the middle east are the major forces driving this development. The International Energy Agency estimates that nearly 50% of global electricity supplies will need to come from renewable energy sources in order to reduce carbon dioxide emission by 50% by 2050 and minimise significant, irreversible climate change impacts (IEA, 2008). During the five- years period from the end of 2004 -2009, worldwide renewable energy grew at the rates of 10-60% for many technologies (REN21, 2010). In 2008 for the first time, more renewable energy than convectional power capacity was added in both European Union and United States, demonstrating â€Å"a fundamental transition† of the world’s energy markets towards renewable (Eric et al, 2009). Renewable energy sector is growing at a very amazing rate in UK. Between 2003 and 2009 there was 138 per cent increase in power generation from renewables in the UK, but faster rates of growth were recorded in Northern Ireland (702 per cent), East Midlands (268 per cent), North East (211 per cent), Scotland (188 per cent), South East (146 per cent) and Yorkshire and the Humber (139 per cent) (DECC, 2010). Higher growth rate is expected in the next decade. This can be inferred from the fact that power generation from the UK’s oil and gas and nuclear reactors have been on a long-term downward trend and tend towards the end of their life span (Keynote, 2008). As a result, UK government has devised a comprehensive approach to support the development of the renewable energy sector through the UK renewable energy strategy 2009. Renewable energy in UK is supported through a range of measures. The renewable obligation Order requires electricity suppliers to purchase a spec ified amount of the electricity they supply from renewable sources (Keynote, 2010). Renewable Obligation Certificates (ROCs) are obtained to demonstrate that renewable sources have been used. The climate change levy is a fossil-fuel tax from which exemptions can be obtained by using certain renewable technologies. Capital grants are available for research and development for a wide range of renewable energy projects. Grants are also available for the cultivation of energy crops. Obviously, these are good incentives to stimulate investments in renewable energy. However, investors need assurance that these incentives and subsidies will be available over a larger part of the product life cycle and not just trap-in-incentives. This will enable renewable energy companies to build a more stable and viable strategic plan to take best advantage of the incentives.

Shopster Case Study Example | Topics and Well Written Essays - 250 words

Shopster - Case Study Example The retailers make this business to be what it is. They form the customer base, thus making the business to be vibrant. The customer base is the single most important entity in the business. Thus, retailers sustain the business by shopping for products online, hence boosting the capital base of the business. Retailers also help in reaching other customers who with time get to know this online business entity. The strength of this business entity is that it does not face a lot of competition from other businesses. This makes it capitalize on sales in the absence of other business entities. The business also uses less capital to operate, thus being able to maximize on profits. The business should be able to perfect their businesses through proper and serious marketing. Through marketing, the business becomes well known thus it does not struggle to have customers come on board. Branding should also be done to make the business more unique and versatile. This should not only be on the products, but also on the online