Shopster Case Study Example | Topics and Well Written Essays - 250 words

Shopster - Case Study Example The retailers make this business to be what it is. They form the customer base, thus making the business to be vibrant. The customer base is the single most important entity in the business. Thus, retailers sustain the business by shopping for products online, hence boosting the capital base of the business. Retailers also help in reaching other customers who with time get to know this online business entity. The strength of this business entity is that it does not face a lot of competition from other businesses. This makes it capitalize on sales in the absence of other business entities. The business also uses less capital to operate, thus being able to maximize on profits. The business should be able to perfect their businesses through proper and serious marketing. Through marketing, the business becomes well known thus it does not struggle to have customers come on board. Branding should also be done to make the business more unique and versatile. This should not only be on the products, but also on the online